C
Evidence Grade C
Graded
under review
Use with Hedging
Aging
75%
75% -- customer satisfaction rate for retail media respondents (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5,300
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quartile
Primary
Tier B
https://www.quartile.com/blog/2024-retail-media-pulse-report ↗
Source Article
2024 Retail Media Pulse Report: Channel ROI, AI Outlook, and More | Blog
2024 Retail Media Pulse Report: Channel ROI, AI Outlook, and More
Retail media is evolving rapidly – and we’re right in the middle of it.
Our latest report, "2024 Retail Media Pulse Report: Insights and Outlook", explores the strategies and emerging trends that are shaping the future of advertising …
Original Research
Quartile
· Original study ↗
Methodology
market-wide survey distributed by NewtonX
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
retail media respondents: 75% customer satisfaction rate. Source: Quartile (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2024-retail-media-pulse-report-satisfaction
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<blockquote cite="https://lighthousedata.io/data/2024-retail-media-pulse-report-satisfaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- customer satisfaction rate for retail media respondents<br><small>Source: Quartile (2024) · <a href="https://lighthousedata.io/data/2024-retail-media-pulse-report-satisfaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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