B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- content marketing adoption rate for businesses (2016)
Roughly 80% of businesses will use content marketing in 2016 and beyond.
- Approximate / projection ('roughly', 'in 2016 and beyond')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Heidi Cohen
Primary
Tier B
http://heidicohen.com/2016-content-marketing-plan/ ↗
Source Article
2016 Content Marketing Plan For Success
Original Research
Heidi Cohen
· Original study ↗
Methodology
Based on Content Marketing Institute/MarketingProfs research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 80% content marketing adoption rate. Source: Heidi Cohen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2016-content-marketing-plan-heidicohen
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<blockquote cite="https://lighthousedata.io/data/2016-content-marketing-plan-heidicohen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content marketing adoption rate for businesses<br><small>Source: Heidi Cohen (2016) · <a href="https://lighthousedata.io/data/2016-content-marketing-plan-heidicohen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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