B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- percentage following or frequently viewing social media personalities for 16-24 year-old social media users (2025)
88% of 16-24 year-old social media users follow or frequently view social media personalities.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies (cited research source not named)
Primary
Tier C
https://mediabodies.com/blog/what-is-social-media-influencer-marketing/ ↗
Source Article
What is Social Media Influencer Marketing? - Media Bodies
Imagine you’re scrolling through Instagram, and you see your favourite fitness influencer raving about a new protein shake. You’re intrigued, you trust their judgement, and next thing you know, you’re on the brand’s website, making a purchase. That’s the power of social media influencer marketing.
S…
Original Research
Media Bodies (cited research source not named)
· Original study ↗
Methodology
Comparison cited: friends and family figure is 89%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
16-24 year-old social media users: 88% percentage following or frequently viewing social media personalities. Source: Media Bodies (cited research source not named) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/16-24-follow-social-media-personalities
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<blockquote cite="https://lighthousedata.io/data/16-24-follow-social-media-personalities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- percentage following or frequently viewing social media personalities for 16-24 year-old social media users<br><small>Source: Media Bodies (cited research source not named) (2025) · <a href="https://lighthousedata.io/data/16-24-follow-social-media-personalities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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