B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- share of direct web bookings for 11 Howard hotel (Flexible Cancellation bookings) (2023)
Flexible Cancellation bookings account for 17% of all direct web bookings at 11 Howard.
- Single-hotel case study data from launch partner
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Selfbook
Primary
Tier B
https://selfbook.com/case-study/cancellation-rates-down-by-over-70-on-flexible-cancellation-bookings… ↗
Source Article
Cancellation Rates Down by Over 70% on Flexible Cancellation Bookings for 11 Howard
Since joining forces with Selfbook in March 2022, downtown New York City-based 11 Howard has seen an improvement in metrics across the board, from conversion to revenue. Now, the hotel has further elevated its online direct booking experience with a new feature available to hotels using Selfbook Dir…
Original Research
Selfbook
· Original study ↗
Methodology
Vendor case study, single-property data
Methodology documented
Segmentation
IndustryHospitality
Company SizeMid-market
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
11 Howard hotel (Flexible Cancellation bookings): 17% share of direct web bookings. Source: Selfbook (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/11howard-flexible-cancellation-share-of-bookings-17pct
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<blockquote cite="https://lighthousedata.io/data/11howard-flexible-cancellation-share-of-bookings-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of direct web bookings for 11 Howard hotel (Flexible Cancellation bookings)<br><small>Source: Selfbook (2023) · <a href="https://lighthousedata.io/data/11howard-flexible-cancellation-share-of-bookings-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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