B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7%
7% -- conversion rate loss per second delay for website and mobile app conversions (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
digitalsynopsis.com
Primary
Tier C
https://digitalsynopsis.com/tag/superheroes/ ↗
Source Article
#superheroes - Digital Synopsis
Logo designer Sergey Kyrmanov has come up with an interesting project that features typographic logos of superheroes that combine their names with their facial appearance. The logos have been designed in a way that the name of the superhero takes the shape of the character's face or mask. For exampl…
Original Research
digitalsynopsis.com
· Original study ↗
Methodology
Site-speed-to-conversion impact benchmark; original research not named in article (commonly attributed to Kissmetrics page-speed studies). Cited without methodology; vintage approximated from page publication context (2018).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website and mobile app conversions: 7% conversion rate loss per second delay. Source: digitalsynopsis.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/1-second-delay-7pct-conversion-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/1-second-delay-7pct-conversion-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate loss per second delay for website and mobile app conversions<br><small>Source: digitalsynopsis.com (2018) · <a href="https://lighthousedata.io/data/1-second-delay-7pct-conversion-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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