AI Search Market Share Trends

Worldwide desktop+mobile search engine market share -- N/A

Source: StatCounter GlobalStats · 0 months

Market Share Over Time (%)

All devices · Worldwide

Google dominance

~91%

of all global searches

Bing / Copilot trend

↗ Rising

AI integration driving slow gains

AI-native challengers

Emerging

Perplexity, You.com not yet in StatCounter

💡

Key insight: Despite the AI search boom, Google has held 91%+ market share consistently through 2023 - 2025. Bing has made incremental gains thanks to Copilot integration. AI-native search engines (Perplexity, You.com) are not yet captured in traditional market share data but are showing explosive search-interest growth -- see the AI Tool Adoption page.