AI Search Market Share Trends

Worldwide desktop+mobile search engine market share — 2023-01 to 2025-03

Source: StatCounter GlobalStats · 27 months

Google Search

91.08%

▼ -0.35% (3mo)

Bing / Copilot

3.58%

▲ +0.14% (3mo)

Yahoo Search

1.37%

▲ +0.05% (3mo)

DuckDuckGo

0.66%

▲ +0.02% (3mo)

Market Share Over Time (%)

All devices · Worldwide

Google dominance

~91%

of all global searches

Bing / Copilot trend

↗ Rising

AI integration driving slow gains

AI-native challengers

Emerging

Perplexity, You.com not yet in StatCounter

💡

Key insight: Despite the AI search boom, Google has held 91%+ market share consistently through 2023–2025. Bing has made incremental gains thanks to Copilot integration. AI-native search engines (Perplexity, You.com) are not yet captured in traditional market share data but are showing explosive search-interest growth — see the AI Tool Adoption page.