Consumer Behavior
Statistics & Benchmarks

Verified consumer behavior data across 1 regions. Sourced from primary research and validated with evidence grading.

1416 data points · 1 regions · Updated 2026-07-29

Compare by Region

Global Region

60 stats
stock-market transactions
$2
Currency Usd 2011
smoking habits
$5
Currency Usd 2019
average American spare change
$123
Currency Usd 2026
average consumer spending on Cyber Monday
$12,000,000
Currency Usd 2019
college textbooks
$500
Currency Usd 2008
Dutch consumers
500
Currency Eur 2021
Italians spending cap for streaming services
30
Currency Eur 2023
Dutch consumers
52
Currency Eur 2021
TikTok users
70.000000x
Ratio 2026
TikTok users
1.000000x
Ratio 2026
consumers checking social profiles before purchase
3.000000x
Ratio 2025
electric vehicle owners
5.000000x
Ratio 2022
coffee drinkers
1.000000x
Ratio 2023
French households changing habits due to inflation
2.000000x
Ratio 2023
Hungarian consumers
0.000000x
Ratio 2026
Facebook users seeking recommendations
1.000000x
Ratio 2023
Sogo & Seibu department store
30.000000x
Ratio 2023
Americans consulting TikTok for health advice
1.000000x
Ratio 2022
people avoiding reusing the same mask
2.000000x
Ratio 2021
social media users buying products
1.000000x
Ratio 2024
Internet users aged 16 to 64
16.000000x
Ratio 2022
TikTok users
2.000000x
Ratio 2026
French households
2.000000x
Ratio 2023
French households
1.400000%
Percentage 2026
Spanish Generation X
50.000000%
Percentage 2022
consumers making cashless payments
45.000000%
Percentage 2023
consumers
45.000000%
Percentage 2026
Gen Z consumers
65.000000%
Percentage 2024
consumers shopping online for convenience
76.000000%
Percentage 2026
German consumers
64.000000%
Percentage 2026
participants eating fewer meals
61.000000%
Percentage 2023
people
92.000000%
Percentage 2026
shoppers spending less during holiday shopping season
1.000000%
Percentage 2025
percentage of Spaniards shopping during Black Friday 2015
34.000000%
Percentage 2015
Americans wanting to de-stress from holiday shopping
62.000000%
Percentage 2023
consumers shopping online for groceries
76.000000%
Percentage 2023
Italians participating in aperitivo ritual
75.000000%
Percentage 2026
consumers
79.000000%
Percentage 2026
artisan workers
23.000000%
Percentage 2026
Mintel respondents
65.000000%
Percentage 2012
shoppers
66.000000%
Percentage 2025
Russian listeners
80.000000%
Percentage April 2025
consumers under 35
70.000000%
Percentage 2023
Italian consumers
47.000000%
Percentage 2024
property buyers
90.000000%
Percentage 2026
increase in arrivals from programmatic DOOH campaign
30.000000%
Percentage 2026
Thai consumers
76.000000%
Percentage 2026
Americans crafting Thanksgiving leftover sandwiches
94.000000%
Percentage 2023
younger gamers (ages 13 to 17)
40.000000%
Percentage 2026
owners of voice-enabled devices
30.000000%
Percentage 2026
Gen Z consumers in Nigeria
75.800000%
Percentage March 2026
Gen Z shoppers
83.000000%
Percentage 2023
consumidores
92.000000%
Percentage 2023
UAE consumers shopping online more
49.000000%
Percentage 2020
consumers
35.000000%
Percentage 2024
consumers skipping same-day delivery due to cost
81.000000%
Percentage 2026
Generación Z
46.000000%
Percentage 2026
consumers researching installation instructions
57.000000%
Percentage 2020
Americans
92.000000%
Percentage 2023
travelers prioritizing destinations with mild weather
75.000000%
Percentage 2026

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