Alcohol Drinking Rate
Statistics & Benchmarks

Verified alcohol drinking rate data across 1 regions. Sourced from primary research and validated with evidence grading.

6 data points · 1 regions · Updated 2026-10-04

Compare by Region

Global Region

6 stats
Gen Z consumers (legal drinking age, 15 markets) marketing
74.000000%
Percentage 2026
Boomer consumers marketing
71.000000%
Percentage 2026
Gen X consumers marketing
77.000000%
Percentage 2026
Adult consumers (15 markets) marketing
76.000000%
Percentage 2026
Millennial consumers marketing
81.000000%
Percentage 2026
Gen Z consumers (legal drinking age, 15 markets) marketing
66.000000%
Percentage 2023

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