AI Overview Trigger Rate
Statistics & Benchmarks

Verified ai overview trigger rate data across 4 regions. Sourced from primary research and validated with evidence grading.

26 data points · 4 regions · Updated 2026-10-02

Compare by Region

US Region

1 stat
'near me' search queries Media
76.900000%
Percentage 2026-04

UK Region

1 stat
Google AI Overviews (UK searches) Media
29.000000%
Percentage Q4 2025

Global Region

23 stats
Commercial and transactional Google queries marketing
10.000000%
Percentage 2025
Google 'near me' informational queries marketing
76.900000%
Percentage 2026-04-24
Commercial local search queries (service + location) marketing
17.000000%
Percentage 2025
Navigational local search queries (specific business names) marketing
10.500000%
Percentage 2025
Informational local search queries (how-to, advice-seeking) marketing
58.000000%
Percentage 2025
Google search queries by logged-in users marketing
80.000000%
Percentage 2025
Google search queries marketing
70.000000%
Percentage 2025
education queries marketing
18.000000%
Percentage 2026
e-commerce queries marketing
4.000000%
Percentage 2026
restaurant queries marketing
10.000000%
Percentage 2026
Google AI Overviews (7+ word queries) marketing
46.100000%
Percentage 2026
legal search queries marketing
78.000000%
Percentage 2026
Legal industry search queries (Google) marketing
78.000000%
Percentage 2025
Google Search healthcare and education queries marketing
85.000000%
Percentage 2026
Tracked search queries (Google AI Overviews) marketing
48.000000%
Percentage 2026
Legal search queries (Google Search) marketing
77.000000%
Percentage 2024-10
Transactional Google queries marketing
5.000000%
Percentage 2026
Comparison-style Google queries marketing
95.000000%
Percentage 2026
Question-format Google queries marketing
86.000000%
Percentage 2026
Google searches marketing
48.000000%
Percentage 2026-02
Keywords in US Google SERPs marketing
30.000000%
Percentage 2025
Google queries (Google Search) marketing
48.000000%
Percentage 2026
Google Search B2B technology queries marketing
32.000000%
Percentage 2024

North America Region

1 stat
Google Search Media
47.000000%
Percentage 2025

Compare AI Overview Trigger Rate Across Regions

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