Es Mx
Marketing Statistics

Verified marketing benchmarks and data points for Es Mx. Browse by metric below.

69 data points · 19 metrics · Updated 2026-06-04

Data Points
69
Metrics Tracked
19
Region
Es Mx

Digital Ad Spend Usd

3 stats
Mexico
$4,502
Currency Usd 2023
Mexico
$3,690
Currency Usd 2022
Mexico
$2,700
Currency Usd 2021

Ecommerce Share Of Total Retail

1 stat
Mexico
14.000000%
Percentage 2023

Programmatic Share Of Digital

2 stats
Mexico
57.000000%
Percentage 2020
Mexico
52.000000%
Percentage 2019

Social Media Ad Spend Growth

5 stats
Mexico
18.500000%
Percentage 2023
Mexico
19.000000%
Percentage 2020
Mexico
37.000000%
Percentage 2021
Mexico
15.000000%
Percentage 2019
Mexico
22.000000%
Percentage 2022

Total Ad Spend

5 stats
Mexico
88
Currency Mxn 2020
Mexico
100
Currency Mxn 2018
Mexico
124
Currency Mxn 2022
Mexico
116
Currency Mxn 2021
Mexico
135
Currency Mxn 2023

Facebook Penetration

2 stats
Mexico
93.200000%
Percentage 2023
Mexico
91.000000%
Percentage 2022

Digital Share Of Total Ad Spend

6 stats
Mexico
59.200000%
Percentage 2023
Mexico
48.400000%
Percentage 2021
Mexico
60.000000%
Percentage 2022
Mexico
25.900000%
Percentage 2018
Mexico
32.600000%
Percentage 2019
Mexico
46.800000%
Percentage 2020

Whatsapp Penetration

3 stats
Mexico
87.000000%
Percentage 2021
Mexico
92.200000%
Percentage 2023
Mexico
90.000000%
Percentage 2022

Tv Ad Spend

4 stats
Mexico
35
Currency Mxn 2021
Mexico
29
Currency Mxn 2022
Mexico
29
Currency Mxn 2023
Mexico
30
Currency Mxn 2020

Digital Ad Spend

6 stats
Mexico
41
Currency Mxn 2020
Mexico
80
Currency Mxn 2023
Mexico
32
Currency Mxn 2019
Mexico
74
Currency Mxn 2022
Mexico
26
Currency Mxn 2018
Mexico
56
Currency Mxn 2021

Instagram Users

4 stats
Mexico
45
Count 2022
Mexico
41
Count 2021
Mexico
48
Count 2023
Mexico
49
Count 2024

Instagram Penetration

3 stats
Mexico
64.000000%
Percentage 2021
Mexico
70.000000%
Percentage 2022
Mexico
80.400000%
Percentage 2023

Ecommerce Revenue Usd

2 stats
Mexico
$74
Currency Usd 2023
Mexico
$38
Currency Usd 2021

Ad Spend Growth Yoy

5 stats
Mexico
6.600000%
Percentage 2022
Mexico
9.000000%
Percentage 2023
Mexico
19.300000%
Percentage 2021
Mexico
-11.000000%
Percentage 2020
Mexico
-2.000000%
Percentage 2019

Whatsapp Users

4 stats
Mexico
43
Count 2020
Mexico
50
Count 2023
Mexico
46
Count 2021
Mexico
48
Count 2022

Influencer Follow Rate

1 stat
Mexico
97.000000%
Percentage 2023

Influencer Marketing Spend

1 stat
Mexico
$238
Currency Usd 2022

Ooh Ad Spend

2 stats
Mexico
9
Currency Mxn 2023
Mexico
8
Currency Mxn 2022

Ecommerce Cagr 2023 2026

1 stat
Mexico
33.000000%
Percentage 2023