Paid Search Statistics & Benchmarks
Cost-per-click, ad click-through rates, conversion rates, and paid search spend. Every statistic below is drawn from published research and independently verified through our evidence pipeline. Updated continuously.
Last updated: 2026-10-14
This feed lists verified paid search statistics with evidence grades, source context, and data vintage so each number can be cited with provenance.
Most Notable
Ad click-through rate for AI chat platform with 'Related Products' ads
Source: AdMarketplace, 2026
Cost per click for HVAC PPC Garden Grove, CA (emergency repair keywords)
Source: MB Adv Agency, 2026
Ad click-through rate for retargeting with display ads
Source: Blockchain-Ads, 2026
Ad click-through rate
80.0% ad click-through rate for AI chat platform with 'Related Products' ads.
0.7% ad click-through rate for retargeting with display ads.
3.8% ad click-through rate for LinkedIn campaigns for specific job titles.
2.4% ad click-through rate for Rural markets.
5.2% ad click-through rate for instant credit card ads in paid search finance campaigns.
16.2% ad click-through rate for Paid ad.
Cost per click
$18.00 cost per click for HVAC PPC Garden Grove, CA (emergency repair keywords).
$7.09 cost per click for PPC keywords.
$3.48 cost per click for PPC keywords.
$11.04 cost per click for LinkedIn ABM ads.
Paid Social Cpm
$1.50 paid social cpm for Epsilon Transactional Convenience & Grocery audience segment.
Roas
4.2x roas for Facebook Paid Campaigns.
Cost Per Lead
$147.00 cost per lead for organic traffic in SaaS.
$90.00 cost per lead for Local Financial Ads.
Keyword Cpc:Decrease
44.0% keyword cpc:decrease for Product Feeds.
How this feed is built
We publish only statistics that pass the serving and evidence checks for this vertical. Each item keeps its source context and data vintage, while duplicate claims are grouped and non-citable observations are withheld. The feed refreshes as new evidence is reviewed.