Paid Search Statistics & Benchmarks
Cost-per-click, ad click-through rates, conversion rates, and paid search spend. Every statistic below is drawn from published research and independently verified through our evidence pipeline. Updated continuously.
Last updated: 2026-08-29
Most Notable
Roas:Increase for Reddit ads added to TV campaigns
Source: Emarketer, 2026
Cost Per Lead for Godrej Properties
Source: Amazon Ads, 2026
Return On Ad Spend for sellers with a Sponsored Products campaign
Source: Amazon Advertising, 2026
Roas:Increase
6.2x roas:increase for Reddit ads added to TV campaigns.
Cost Per Lead
14.0% cost per lead for Godrej Properties.
22.0% cost per lead for Paul Andre de Vera at Workday.
38 cost per lead for CPL: Rakez Real Estate. (Case study)
50.0% cost per lead for Atlassian. (Case study)
Return On Ad Spend
Cost per click
$3.04 cost per click for Google Ads Search Campaigns (2025 vs. 2026).
$1.00 cost per click for Euros for drones: EU. (Case study)
$6.00 cost per click for interact with augmented reality lenses: Snapchat.
Return On Ad Spend:Increase
15.0% return on ad spend:increase for DTC brands using Meta Ads.
Cost Per Lead:Decrease
38.0% cost per lead:decrease for Rakez Real Estate.
Advertising spend
$9.30 advertising spend for UK advertising market. (Case study)
How this feed is built
We publish only statistics that pass the serving and evidence checks for this vertical. Each item keeps its source context and data vintage, while duplicate claims are grouped and non-citable observations are withheld. The feed refreshes as new evidence is reviewed.