Email Marketing Statistics & Benchmarks
Open rates, click-through rates, ROI, and automation benchmarks from published research. Every statistic below is drawn from published research and independently verified through our evidence pipeline. Updated continuously.
Last updated: 2026-10-14
This feed lists verified email marketing statistics with evidence grades, source context, and data vintage so each number can be cited with provenance.
Most Notable
Email open rate for email campaign sending 40000 emails at once
Source: biz-genius.com, 2026
Email Resubscription Rate for small businesses and entrepreneurs
Source: AWeber, 2021
Email open rate for GetResponse email marketing
Source: GetResponse, 2022
Email open rate
14.9% email open rate for email campaign sending 40000 emails at once.
27.4% email open rate for GetResponse email marketing.
20.0% email open rate for emails.
41.0% email open rate for Five Below.
Email Resubscription Rate
94.6% email resubscription rate for small businesses and entrepreneurs.
Email Reply Rate
8.4% email reply rate for First Follow Up Email.
5.5% email reply rate for cold emails (top quartile).
Email Deliverability
85.0% email deliverability for Audiologist Contacts.
87.0% email deliverability for Firstsales Io.
98.0% email deliverability for Albato (Amplemarket customer).
Email Click Through Rate
1.4% email click through rate for Email Based Phishing Simulations.
Email Share Rate
2.6% email share rate for all emails sent.
Email Click To Open Rate
14.8% email click to open rate for upper quartile of automated emails.
Email Inbox Placement Rate
87.0% email inbox placement rate for FirstSales (AI SDR service) in Woodmont.
Ad click-through rate
30.0% ad click-through rate for Established Email Campaigns.
How this feed is built
We publish only statistics that pass the serving and evidence checks for this vertical. Each item keeps its source context and data vintage, while duplicate claims are grouped and non-citable observations are withheld. The feed refreshes as new evidence is reviewed.