B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- zero click impact share for Informational search queries (2026)
Zero-click search impacts 75% to 80% of informational search queries.
- Reported as a range of 75–80%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anthemcreation.com
Primary
Tier C
https://anthemcreation.com/en/artificial-intelligence/end-websites-digital-strategy-shift/ ↗
Source Article
The end of websites? No. But their role has just changed radically
Original Research
anthemcreation.com
· Original study ↗
Methodology
Range 75-80%, midpoint extracted
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Informational search queries: 75% zero click impact share. Source: anthemcreation.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-informational-queries-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-informational-queries-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- zero click impact share for Informational search queries<br><small>Source: anthemcreation.com (2026) · <a href="https://lighthousedata.io/data/zero-click-informational-queries-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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