B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
360
360 -- clicks to open web per 1000 google searches for Google Search (US) (2024)
For every 1,000 Google searches in the US, 360 clicks went to the open web (sites outside Google-owned properties).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
360
Unit
Count
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier B
https://www.seoteamtoronto.ca/blog/seo-strategy-guide-canadian-businesses ↗
Source Article
SEO Strategy Guide for Canadian Businesses: Where to Start and What to Prioritize
Search has changed. Results pages are more crowded, and more searches end without a traditional website click than most teams realize. In SparkToro’s 2024 zero-click research, for every 1,000 Google searches in the U.S., only 360 clicks went to the open web (sites outside Google-owned properties). T…
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro 2024 Zero-Click Search Study; click distribution analysis of US Google searches
Methodology documented
Segmentation
Industryseo
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google Search (US): 360 clicks to open web per 1000 google searches. Source: SparkToro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-google-searches-open-web-clicks-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-google-searches-open-web-clicks-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>360</strong> -- clicks to open web per 1000 google searches for Google Search (US)<br><small>Source: SparkToro (2024) · <a href="https://lighthousedata.io/data/zero-click-google-searches-open-web-clicks-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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