B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.3%
0.3% -- advertising spend pct of sales for Zara (2019)
Zara spends approximately 0.3% of its sales on advertising.
- Stated as an approximate figure ('about 0.3 per cent')
- Based on commentary by an agency planner rather than official financial reporting directly disclosed in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retail Gazette (quote from TMW Unlimited)
Primary
Tier B
https://www.billiondollarboy.com/news/zara-influencer-marketing ↗
Source Article
How Does Zara Survive Without Advertising? %%page%% %%sep%% %%sitename%%
News
Press
January 23, 2019
How does Zara survive despite minimal advertising?
Originally published on RetailGazette.co.uk January 23, 2019
Unlike many other fashion retail giants, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
There’s no doubting Zara’s status…
Original Research
Retail Gazette (quote from TMW Unlimited)
· Original study ↗
Methodology
Attributed in article to Pietro Barbieri-Hermitte, planner at TMW Unlimited, citing Zara/Inditex company figures; underlying data likely from Inditex financial reporting
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelinfluencer
Cite this stat
Plain Text
Zara: 0.3% advertising spend pct of sales. Source: Retail Gazette (quote from TMW Unlimited) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zara-ad-spend-percent-of-sales
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<blockquote cite="https://lighthousedata.io/data/zara-ad-spend-percent-of-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- advertising spend pct of sales for Zara<br><small>Source: Retail Gazette (quote from TMW Unlimited) (2019) · <a href="https://lighthousedata.io/data/zara-ad-spend-percent-of-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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