B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67.5%
67.5% -- organic traffic share for Zapier's blog (2022)
Zapier's blog accounts for 67.5% of Zapier's overall organic traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://b2webstudios.com/6-things-i-love-about-zapiers-seo-strategy-a-case-study/ ↗
Source Article
6 Things I Love About Zapier's SEO Strategy: A Case Study - B2 Web Studios
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around 1.1K globally. It doesn’t seem quite like a $144M ARR business opportunity. And judging by search demand, it’s not something y…
Original Research
Ahrefs
· Original study ↗
Methodology
Calculated based on overall organic traffic.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zapier's blog: 67.5% organic traffic share. Source: Ahrefs (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zapier-organic-traffic-share
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<blockquote cite="https://lighthousedata.io/data/zapier-organic-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67.5%</strong> -- organic traffic share for Zapier's blog<br><small>Source: Ahrefs (2022) · <a href="https://lighthousedata.io/data/zapier-organic-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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