B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55
55 -- pr publications count for Zadig & Voltaire 'This is Him' & 'This is Her' fragrance launch (Notos) (2026)
The Zadig & Voltaire 'This is Him' & 'This is Her' fragrance launch campaign generated 55 total publications in print and online media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55
Unit
Count
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amuse
Primary
Tier B
https://amuse.gr/project/notos-zadig-voltaire-perfumes/ ↗
Source Article
Notos: Zadig & Voltaire Perfumes
Original Research
Amuse
· Original study ↗
Methodology
PR agency campaign results report (amuse.gr case study)
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Zadig & Voltaire 'This is Him' & 'This is Her' fragrance launch (Notos): 55 pr publications count. Source: Amuse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zadig-voltaire-notos-pr-publications-2026
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<blockquote cite="https://lighthousedata.io/data/zadig-voltaire-notos-pr-publications-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55</strong> -- pr publications count for Zadig & Voltaire 'This is Him' & 'This is Her' fragrance launch (Notos)<br><small>Source: Amuse (2026) · <a href="https://lighthousedata.io/data/zadig-voltaire-notos-pr-publications-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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