B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- increase in brand searches for Businesses advertising on YouTube (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
http://www.egzakt.com/fr/blogue/tag/youtube ↗
Source Article
Blogue - Youtube
Original Research
Google
· Original study ↗
Methodology
Agency blog attributing figure to Google: YouTube video viewing drives a 5% increase in searches for the advertised businesses. Article is undated; collection year used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses advertising on YouTube: 5% increase in brand searches. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-video-views-brand-search-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-video-views-brand-search-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- increase in brand searches for Businesses advertising on YouTube<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/youtube-video-views-brand-search-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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