B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- share of global internet traffic for YouTube (2025)
YouTube accounts for 16% of all global internet traffic.
- Vendor page citing unnamed source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gmu.online
Primary
Tier C
https://gmu.online/fr/youtube/ ↗
Source Article
Youtube - GMU Online
GMU trains your internal team to leverage YouTube as a successful marketing tool for your brand.
Get to know how
Every day, more than one billion hours of YouTube content are watched, and we teach you how to turn that attention into e-commerce revenue with powerful video strategies.
1 Billion
Every …
Original Research
gmu.online
· Original study ↗
Methodology
Vendor page citing unnamed source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
YouTube: 16% share of global internet traffic. Source: gmu.online (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-share-global-internet-traffic
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<blockquote cite="https://lighthousedata.io/data/youtube-share-global-internet-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of global internet traffic for YouTube<br><small>Source: gmu.online (2025) · <a href="https://lighthousedata.io/data/youtube-share-global-internet-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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