B Evidence Grade B Graded under review Safe to Cite Dated

72%

72% -- share using youtube regularly for YouTube (2023)

Name: Share Using Youtube Regularly Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2023 · n=1,200 · Savanta

Cite this stat Share How we verify

Attribution: Savanta View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2023

Entity

YouTube

Sample Size

1,200

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Savanta Primary Tier A

https://savanta.com/case-studies/black-led-media-platform/ ↗

Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Black-led media platform - Savanta

Our client is a Black-led media platform dedicated to creating, highlighting, and uplifting the diverse stories of Black identity. Magnified by the power and reach of an American multinational mass media and entertainment conglomerate, our client umbrella includes an editorial division, book publish…

Original Research

Savanta · Original study ↗

Methodology

YouTube was #1 social platform used regularly among both audience cells

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

YouTube: 72% share using youtube regularly. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-regular-use-72pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-regular-use-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share using youtube regularly for YouTube<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/youtube-regular-use-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →