B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- platform reach for YouTube (2024)
YouTube achieves a 90% reach among sports fans.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Crowd React Media (Harker Bos Group)
Primary
Tier B
https://digitalmediawire.com/youtube-dominates-as-top-platform-for-sports-news-while-cable-viewershi… ↗
Source Article
YouTube Dominates As Top Platform For Sports News, While Cable Viewership Plummets
Cord Cutters News reports “A new report reveals a seismic shift in how fans consume sports content, with YouTube emerging as the dominant platform. According to the 2024 State of Sports Media report by Harker Bos Group’s Crowd React Media, YouTube boasts a staggering 90% reach among sports fans, sol…
Original Research
Crowd React Media (Harker Bos Group)
· Original study ↗
Methodology
2024 State of Sports Media report by Harker Bos Group's Crowd React Media
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 718,666,860 | |
| 2024 (current) | 90% | -100.0% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
YouTube: 90% platform reach. Source: Crowd React Media (Harker Bos Group) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-reach-sports-fans-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-reach-sports-fans-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- platform reach for YouTube<br><small>Source: Crowd React Media (Harker Bos Group) (2024) · <a href="https://lighthousedata.io/data/youtube-reach-sports-fans-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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