B
Evidence Grade B
Safe to Cite
Dated
18%
18% -- subscriber growth rate for YouTube Premium subscribers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence / eMarketer
Primary
Tier A
https://articles-na1.emarketer.com/topics/video/4 ↗
Source Article
Video Articles
Original Research
Insider Intelligence / eMarketer
· Original study ↗
Methodology
Year-over-year subscriber growth vs 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Premium subscribers: 18% subscriber growth rate. Source: Insider Intelligence / eMarketer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-premium-subscriber-growth-2021
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<blockquote cite="https://lighthousedata.io/data/youtube-premium-subscriber-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- subscriber growth rate for YouTube Premium subscribers<br><small>Source: Insider Intelligence / eMarketer (2021) · <a href="https://lighthousedata.io/data/youtube-premium-subscriber-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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