B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
47%
47% -- share of accounts sharing music for YouTube (2025)
47% of all YouTube accounts share music according to an IFPI study.
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Lighthouse Research Team
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Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IFPI
Primary
Tier C
https://ocgnow.com/how-effective-are-video-marketing-strategies/ ↗
Source Article
How Effective Are Video Marketing Strategies | OCGnow
This article is a part of the series Becoming Successful Digitally by OCGnow’s Chief Operations Manager Joshua Lampright. To read the previous article in the series, visit The Benefits of Call Tracking.
Today we are going to be looking at some insights regarding video marketing that emphasize the po…
Original Research
IFPI
· Original study ↗
Methodology
Cited to IFPI study; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 47% share of accounts sharing music. Source: IFPI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-music-sharing-47pct
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<blockquote cite="https://lighthousedata.io/data/youtube-music-sharing-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of accounts sharing music for YouTube<br><small>Source: IFPI (2025) · <a href="https://lighthousedata.io/data/youtube-music-sharing-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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