B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48.5%
48.5% -- share of daily time spent on mobile devices for YouTube (2023)
In 2023, 48.5% of daily time spent watching YouTube was on mobile devices such as smartphones and tablets.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48.5%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insider Intelligence
Primary
Tier B
https://healthroutedaily.co/youtube-marketing/481129/ ↗
Source Article
A Beginner’s Guide To YouTube Marketing
YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands.
But how does YouTube marketing work, and how effective is it as a marketing channel?
In this guide to YouTube marketing, you will learn the different types o…
Original Research
Insider Intelligence
· Original study ↗
Methodology
Cited from Insider Intelligence
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
YouTube: 48.5% share of daily time spent on mobile devices. Source: Insider Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-mobile-time-share-2023
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<blockquote cite="https://lighthousedata.io/data/youtube-mobile-time-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.5%</strong> -- share of daily time spent on mobile devices for YouTube<br><small>Source: Insider Intelligence (2023) · <a href="https://lighthousedata.io/data/youtube-mobile-time-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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