B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.5%
1.5% -- share of total tv viewing for YouTube TV (2023)
YouTube Live TV viewing accounts for approximately 1.5% of all TV viewing according to Nielsen's The Gauge.
- Approximation ('about 1.5%')
- Living room TV viewing measured via Nielsen The Gauge
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://entertainmentstrategyguy.com/2023/01/04/youtube-does-it-again-my-thoughts-on-one-of-the-smar… ↗
Source Article
YouTube Does It Again: My Thoughts on One of the Smartest Companies in Entertainment Making Another Great Move - Entertainment Strategy Guy
Welcome to 2023! Based on the 2022 success of the Entertainment Strategy Guy (both my newsletter and my columns for The Ankler), I’m looking forward to a great year. I know a lot of the news has been negative, but I sincerely hope my readers have a lot to look forward to as well.
Let’s kick off the …
Original Research
Nielsen
· Original study ↗
Methodology
Citing Nielsen The Gauge
Methodology documented
Segmentation
Industrymarketing
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Plain Text
YouTube TV: 1.5% share of total tv viewing. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-live-tv-viewing-share
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<blockquote cite="https://lighthousedata.io/data/youtube-live-tv-viewing-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- share of total tv viewing for YouTube TV<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/youtube-live-tv-viewing-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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