B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.7%
23.7% -- average audience retention for YouTube (2025)
The overall average audience retention across all YouTube videos in 2025 was 23.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.7%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retention Rabbit
Primary
Tier C
https://virvid.ai/blog/retention-graphs-how-to-read-youtube-analytics-2026 ↗
Source Article
How to Read Retention Graphs Like a Pro
How to Read Retention Graphs Like a Pro
Your YouTube retention graph is a second-by-second record of every moment viewers decided your video was worth their time, or decided it wasn't.
Table of Contents
- What Is a Retention Graph, Actually?
- The Four Graph Shapes and What They Mean
- How to Read D…
Original Research
Retention Rabbit
· Original study ↗
Methodology
Cited from Retention Rabbit May 2025 benchmark report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
YouTube: 23.7% average audience retention. Source: Retention Rabbit (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-avg-audience-retention-2025
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<blockquote cite="https://lighthousedata.io/data/youtube-avg-audience-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.7%</strong> -- average audience retention for YouTube<br><small>Source: Retention Rabbit (2025) · <a href="https://lighthousedata.io/data/youtube-avg-audience-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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