B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- share of young people going to bank first for financial advice for UK young people (11-24) (2025)
3% of UK young people aged 11 to 24 would go to a bank first for financial advice.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Edinburgh Futures Institute (Compassion in Financial Services Hub) with Young Scot
Primary
Tier A
https://fintechly.com/financing/banks-face-youth-finance-gap-as-money-habits-go-digital-earlier/ ↗
Source Article
Youth Finance Gap: Why Banks Are Losing Gen Z Trust
Financial services firms are trying to build relationships with younger customers at a point when many are learning about money outside the banking system.
Only 3% of young people would go to a bank first for financial advice, while 49% feel uncomfortable engaging with traditional financial organisa…
Original Research
University of Edinburgh Futures Institute (Compassion in Financial Services Hub) with Young Scot
· Original study ↗
Methodology
Survey of 300 young people aged 11-24, plus co-design workshops with 50+ and interviews with 14 financial services professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK young people (11-24): 3% share of young people going to bank first for financial advice. Source: University of Edinburgh Futures Institute (Compassion in Financial Services Hub) with Young Scot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youth-bank-first-financial-advice-3pct
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<blockquote cite="https://lighthousedata.io/data/youth-bank-first-financial-advice-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of young people going to bank first for financial advice for UK young people (11-24)<br><small>Source: University of Edinburgh Futures Institute (Compassion in Financial Services Hub) with Young Scot (2025) · <a href="https://lighthousedata.io/data/youth-bank-first-financial-advice-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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