B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- share of young people who can only picture two retail career roles for young people (retail career awareness) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Springpod
Primary
Tier A
https://www.partners.springpod.com/unsung-careers/retail ↗
Source Article
When young people think of a career in retail, what jobs come to mind?
For Retail employers
Here's what 300 young people had to say.
That means out of hundreds of roles in retail, a huge chunk of the next generation of talent can only picture two.
68%
The problem
Most teams like yours are struggling to find the right people or feel invisible to the next generation of t…
Original Research
Springpod
· Original study ↗
Methodology
Survey of 300 young people conducted by Springpod
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
young people (retail career awareness): 68% share of young people who can only picture two retail career roles. Source: Springpod (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-people-picture-two-retail-roles
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-people-picture-two-retail-roles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of young people who can only picture two retail career roles for young people (retail career awareness)<br><small>Source: Springpod (2025) · <a href="https://lighthousedata.io/data/young-people-picture-two-retail-roles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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