B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- career role awareness rate for young people (media career awareness) (2025)
42% of surveyed young people can only picture two roles out of hundreds in the media industry.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Springpod
Primary
Tier B
https://www.partners.springpod.com/unsung-careers/media ↗
Source Article
When young people think of a career in media, what jobs come to mind?
For Media employers
Here's what 300 young people had to say.
That means out of hundreds of roles in media, a huge chunk of the next generation of talent can only picture two.
42%
The problem
Most teams like yours are struggling to find the right people or feel invisible to the next generation of tal…
Original Research
Springpod
· Original study ↗
Methodology
Survey of 300 young people on media career perceptions, conducted by Springpod
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
young people (media career awareness): 42% career role awareness rate. Source: Springpod (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-people-picture-two-media-jobs-42pct
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<blockquote cite="https://lighthousedata.io/data/young-people-picture-two-media-jobs-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- career role awareness rate for young people (media career awareness)<br><small>Source: Springpod (2025) · <a href="https://lighthousedata.io/data/young-people-picture-two-media-jobs-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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