B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

95%

95% -- consumers reading local business reviews rate for Consumers aged 18-34 (2025)

Name: Consumers Reading Local Business Reviews Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · BrightLocal

95% of consumers aged 18-34 read reviews for local businesses.

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2025

Entity

Consumers aged 18-34

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier C

https://v12.ai/case-study-how-a-nh-hvac-company-increased-leads-by-340-with-systematic-local-seo/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

NH HVAC Company Increases Leads 340% With Local SEO | Case Study

The Challenge: Invisible Online in a $5,000-Per-Household Market Granite State Comfort Systems (name changed for privacy) is a 15-year-old HVAC company based in Manchester, New Hampshire. They had a solid reputation — word-of-mouth referrals kept the trucks rolling — but by early 2025, the phones we…

Original Research

BrightLocal · Original study ↗

Methodology

Cited to BrightLocal

Methodology documented

Segmentation

IndustryRetail RegionUS Channelmulti-channel

Cite this stat

Plain Text

Consumers aged 18-34: 95% consumers reading local business reviews rate. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-consumers-read-local-reviews-95

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<blockquote cite="https://lighthousedata.io/data/young-consumers-read-local-reviews-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- consumers reading local business reviews rate for Consumers aged 18-34<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/young-consumers-read-local-reviews-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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