B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- voice search usage rate for Young adults (2025)
77% of young adults are already using voice search.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WSI
Primary
Tier B
https://famouswsiresults.com/future-of-marketing-wsis-5-predictions-for-the-year-ahead/ ↗
Source Article
Future of Marketing – WSI’s 5 Predictions for the Year Ahead | Famous WSI Results of Delaware
What does the Future of Marketing Hold for 2025?
We’re excited to share WSI’s highly anticipated ‘5 Future of Marketing Strategy Predictions’ for 2025! Since 2014, our WSI partner has provided valuable insights into emerging trends shaping the marketing landscape, and this year is no exception. From…
Original Research
WSI
· Original study ↗
Methodology
Cited in WSI's 2025 marketing predictions; original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Young adults: 77% voice search usage rate. Source: WSI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-adults-voice-search-usage-2025
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<blockquote cite="https://lighthousedata.io/data/young-adults-voice-search-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- voice search usage rate for Young adults<br><small>Source: WSI (2025) · <a href="https://lighthousedata.io/data/young-adults-voice-search-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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