B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- ai trust in retail rate for British consumers (2026)
According to YouGov, 22% of British consumers trust AI in retail settings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://stonehousecomms.co.uk/trends-insights/january-2026-the-agentic-shifttrust-crisis-content-rat… ↗
Source Article
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
January 2026:The Agentic Shift,Trust Crisis, & Content Rationalisation
Executive Summary
As the UK marketing industry transitions from the closing volatility of 2025 into the strategic reset of January 2026, the landscape has fundamentally hardened. The tentative trends observed in October 2025—prac…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey
Methodology documented
Segmentation
IndustryRetail
RegionGB
Cite this stat
Plain Text
British consumers: 22% ai trust in retail rate. Source: YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yougov-uk-ai-retail-trust-22
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<blockquote cite="https://lighthousedata.io/data/yougov-uk-ai-retail-trust-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- ai trust in retail rate for British consumers<br><small>Source: YouGov (2026) · <a href="https://lighthousedata.io/data/yougov-uk-ai-retail-trust-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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