B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- bounce rate for Visitors to e-commerce pages that take more than four seconds to load (2025)
63% of visitors bounce from e-commerce pages that take longer than four seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yottaa
Primary
Tier C
https://seopowerplays.com/websitesusa-review/ ↗
Source Article
WebsitesUSA Review: Our Experience
Finding a web design agency that actually delivers is harder than it should be. Most agencies take months to launch, charge you every time you need a small change, and hand you a site that looks like a generic template from Webflow.
That was the exact problem I wanted to avoid when we built the SEO …
Original Research
Yottaa
· Original study ↗
Methodology
Based on Yottaa's 2025 Web Performance Index, which analyzed over 500 million visits across 1,300+ e-commerce sites.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visitors to e-commerce pages that take more than four seconds to load: 63% bounce rate. Source: Yottaa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yottaa-2025-bounce-rate-slow-loading-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yottaa-2025-bounce-rate-slow-loading-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- bounce rate for Visitors to e-commerce pages that take more than four seconds to load<br><small>Source: Yottaa (2025) · <a href="https://lighthousedata.io/data/yottaa-2025-bounce-rate-slow-loading-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.