B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- sales growth rate for HP's year-over-year sales lift from DOOH campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
HP
Primary
Tier A
https://broadsign.com/blog/what-is-dooh-media/ ↗
Source Article
What is digital out-of-home (DOOH) media? Definition, examples & key advantages
Digital out-of-home (DOOH) is an innovative form of out-of-home (OOH) advertising. It allows brands to connect with consumers as they go about their daily lives via digital screens in high-traffic public spaces, delivering contextually relevant content to targeted audiences at scale.
DOOH is fast be…
Original Research
HP
· Original study ↗
Methodology
Results from HP's programmatic DOOH campaign
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
HP's year-over-year sales lift from DOOH campaign: 12% sales growth rate. Source: HP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/year-over-year-sales-lift-hp-dooh
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<blockquote cite="https://lighthousedata.io/data/year-over-year-sales-lift-hp-dooh" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- sales growth rate for HP's year-over-year sales lift from DOOH campaign<br><small>Source: HP (2026) · <a href="https://lighthousedata.io/data/year-over-year-sales-lift-hp-dooh" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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