-8.9% — year-over-year change in average cost per lead for Animals & Pets (2025)

Name: Year-over-year Change In Average Cost Per Lead Statistics
Creator: Lighthouse Research
Published: 2026-02-24

2025 · Unknown · wordstream.com

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Source: wordstream.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-24 · How we verify data →

Source verified Evidence graded

Value

-8.9%

Unit

Percentage

Data Vintage

2025

Entity

Animals & Pets

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

50/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

wordstream.com Primary Tier C

https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗

Confidence: 0/100 Vintage: 2025

Segmentation

IndustryAnimals & Pets RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Suggested hedging: Industry data from the source indicates that [claim] According to research from the source, [claim] the source research suggests [claim], though independent confirmation is limited Based on the source's analysis of n=available data respondents, [claim]

Plain Text

Animals & Pets: -8.9% year-over-year change in average cost per lead. Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/year-over-year-change-in-average-cost-per-lead-animals-pets-2025

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<blockquote cite="https://lighthousedata.io/data/year-over-year-change-in-average-cost-per-lead-animals-pets-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>-8.9%</strong> — year-over-year change in average cost per lead for Animals & Pets<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/year-over-year-change-in-average-cost-per-lead-animals-pets-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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