B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2
2 -- brand sentiment score for New York Yankees (MLB) (2010)
The New York Yankees scored 1.8 on Nielsen's MLB sentiment scale.
- Score based on Nielsen Internet algorithm measuring positive/negative sentiment online on a scale from -5 to 5
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Score
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Co. / The Wall Street Journal
Primary
Tier B
https://www.clevescene.com/news/indians-most-hated-team-in-mlb-1899086/ ↗
Source Article
Indians Most Hated Team in MLB
The Wall Street Journal, in conjunction with Nielsen, gauged opinion towards every team in MLB by sorting through “positive” and “negative” descriptions online.
At the top? Or the bottom in this case. The Tribe, who scored a 0.9 on the -5 to 5 scale.
Contrary to popular belief, the Yankees are only …
Original Research
Nielsen Co. / The Wall Street Journal
· Original study ↗
Methodology
Nielsen online sentiment algorithm; scale ranges -5 to 5; fifth-most despised team
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Yankees (MLB): 2 brand sentiment score. Source: Nielsen Co. / The Wall Street Journal (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yankees-brand-sentiment-2010
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<blockquote cite="https://lighthousedata.io/data/yankees-brand-sentiment-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- brand sentiment score for New York Yankees (MLB)<br><small>Source: Nielsen Co. / The Wall Street Journal (2010) · <a href="https://lighthousedata.io/data/yankees-brand-sentiment-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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