B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
40.3%
40.3% -- shoe brand wear rate for Xtep (incl. Saucony) (2025)
The combined wear rate of Xtep and Saucony among all runners at the Guangzhou Marathon reached 40.3%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.3%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xtep / marathon wear-rate data
Primary
Tier B
https://kungfudata.com/resources/xtep-14-billion-china-number-one-marathon-shoe-saucony-surge ↗
Source Article
Xtep Won Every Major Marathon in China. Every Single One. Then Made Record Profit.
Xtep Won Every Major Marathon in China. Every Single One. Then Made Record Profit.
Here's a stat that should make every Western running brand uncomfortable: at the 2024 Shanghai Marathon, Xtep running shoes had a 22.4% wear rate among all participants.
That was the first time a Chinese brand beat ev…
Original Research
Xtep / marathon wear-rate data
· Original study ↗
Methodology
Combined Xtep+Saucony wear rate at Guangzhou Marathon
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 40.3% | |
| 2025 (current) | 47.6% | +18.1% |
Segmentation
IndustryRetail
RegionAPAC
Cite this stat
Plain Text
Xtep (incl. Saucony): 40.3% shoe brand wear rate. Source: Xtep / marathon wear-rate data (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xtep-guangzhou-marathon-wear-rate-2025
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<blockquote cite="https://lighthousedata.io/data/xtep-guangzhou-marathon-wear-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.3%</strong> -- shoe brand wear rate for Xtep (incl. Saucony)<br><small>Source: Xtep / marathon wear-rate data (2025) · <a href="https://lighthousedata.io/data/xtep-guangzhou-marathon-wear-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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