B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
260,000,000
260,000,000 -- monthly active users for Xiaohongshu (2026)
Xiaohongshu has over 260 million monthly active users.
- Source states 'over 260 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
260,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MMG Thailand
Primary
Tier B
https://mmgthailand.com/the-ultimate-2026-xiaohongshu-marketing-guide-in-thailand-that-works/ ↗
Source Article
The Ultimate 2026 Xiaohongshu Marketing Guide in Thailand (that works) - MMG Thailand
The New WeChat Playbook for the AI Search Era
The way Chinese consumers are changing how they search. Instead of relying only on Baidu, many now ask AI assistants like DeepSeek, Doubao, and Baidu ERNIE for direct recommendations.
Xiaohongshu (Little Red Book) is a powerhouse social commerce platform…
Original Research
MMG Thailand
· Original study ↗
Methodology
Platform user figure cited in marketing guide
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 260,000,000 | |
| 2026 (current) | 360,000,000 | +38.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Xiaohongshu: 260,000,000 monthly active users. Source: MMG Thailand (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xiaohongshu-monthly-active-users-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/xiaohongshu-monthly-active-users-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>260,000,000</strong> -- monthly active users for Xiaohongshu<br><small>Source: MMG Thailand (2026) · <a href="https://lighthousedata.io/data/xiaohongshu-monthly-active-users-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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