B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- spend share entertainment media for Xandr DSP (2025)
Entertainment & Media advertisers account for approximately 15% of ad spend on Xandr DSP.
- Estimated based on historical/past usage patterns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/knowledge-base/microsoft-to-sunset-xandr-dsp/ ↗
Source Article
Microsoft to Sunset Xandr DSP: A Strategic Shift Toward AI-Driven Ad
Microsoft has made it official that it would be phasing out its Demand-Side Platform (DSP), Xandr Invest, by February 2026. The decision is an extension of a larger strategy to concentrate ad operations and move towards AI-powered, in-house solutions within the Microsoft Advertising umbrella. The re…
Original Research
DataBeat
· Original study ↗
Methodology
Historical usage pattern estimate
Methodology documented
Segmentation
IndustryMedia
Channelpaid_ads
Cite this stat
Plain Text
Xandr DSP: 15% spend share entertainment media. Source: DataBeat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xandr-entertainment-media-spend-share
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<blockquote cite="https://lighthousedata.io/data/xandr-entertainment-media-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- spend share entertainment media for Xandr DSP<br><small>Source: DataBeat (2025) · <a href="https://lighthousedata.io/data/xandr-entertainment-media-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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