B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- demand routed through own ssp share for Xandr DSP (2025)
Around 65% of Xandr DSP's demand was routed through its own supply-side platform (Xandr Monetize).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/knowledge-base/microsoft-to-sunset-xandr-dsp/ ↗
Source Article
Microsoft to Sunset Xandr DSP: A Strategic Shift Toward AI-Driven Ad
Microsoft has made it official that it would be phasing out its Demand-Side Platform (DSP), Xandr Invest, by February 2026. The decision is an extension of a larger strategy to concentrate ad operations and move towards AI-powered, in-house solutions within the Microsoft Advertising umbrella. The re…
Original Research
DataBeat
· Original study ↗
Methodology
Remaining 35% routed to other SSP partners
Methodology documented
Segmentation
IndustryAdTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Xandr DSP: 65% demand routed through own ssp share. Source: DataBeat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xandr-demand-routed-own-ssp
HTML Embed
<blockquote cite="https://lighthousedata.io/data/xandr-demand-routed-own-ssp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- demand routed through own ssp share for Xandr DSP<br><small>Source: DataBeat (2025) · <a href="https://lighthousedata.io/data/xandr-demand-routed-own-ssp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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