B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.8%
2.8% -- fake traffic share for X (Twitter) ad referral traffic during Super Bowl weekend (prior year) (2023-02)
CHEQ reported that 2.8% of traffic from X during Super Bowl weekend in 2023 was identified as likely fake.
- Data is limited to CHEQ's client list and tracking methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2023-02
Entity
Sample Size
159,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CHEQ (reported via Mashable)
Primary
Tier C
https://articles.entireweb.com/social/new-report-finds-that-x-may-be-inflating-its-ad-performance-re… ↗
Source Article
New Report Finds That X May Be Inflating its Ad Performance Results
Original Research
CHEQ (reported via Mashable)
· Original study ↗
Methodology
Same CHEQ measurement report for the previous year's Super Bowl, based on 159,000 visits from X
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X (Twitter) ad referral traffic during Super Bowl weekend (prior year): 2.8% fake traffic share. Source: CHEQ (reported via Mashable) (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-ads-fake-traffic-share-super-bowl-2023
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<blockquote cite="https://lighthousedata.io/data/x-ads-fake-traffic-share-super-bowl-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- fake traffic share for X (Twitter) ad referral traffic during Super Bowl weekend (prior year)<br><small>Source: CHEQ (reported via Mashable) (2023-02) · <a href="https://lighthousedata.io/data/x-ads-fake-traffic-share-super-bowl-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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