B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share saying brands not investing enough in womens sports for U.S. women's soccer fans (2025)
60% of U.S. women's soccer fans think brands aren't investing enough in women's sports.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,385
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/research/spotlight/report-2025-soccer-fan-survey ↗
Source Article
What Every Marketer Needs to Know: U.S. Women's Soccer Fan Report | Parity
What Every Marketer Needs to Know: U.S. Women's Soccer Fans
Women's soccer fans are the most loyal, purchase-ready audience in women's sports. They trust athletes more, support sponsors more, and are 58% more likely to buy.
Based on our national survey of 2,385 U.S. adults, you'll discover:
- Which …
Original Research
Parity
· Original study ↗
Methodology
National survey of U.S. adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. women's soccer fans: 60% share saying brands not investing enough in womens sports. Source: Parity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wsoccer-fans-brands-underinvesting-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wsoccer-fans-brands-underinvesting-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share saying brands not investing enough in womens sports for U.S. women's soccer fans<br><small>Source: Parity (2025) · <a href="https://lighthousedata.io/data/wsoccer-fans-brands-underinvesting-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.