B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- share of consumers not returning due to wrong music for Swedish consumers (2026)
38% of surveyed Swedish consumers report that 'the wrong music' will make them not come back to a business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sounds Like Branding
Primary
Tier A
http://www.soundslikebranding.com/?tag=music-in-public-places ↗
Source Article
The impact of music on businesses in public places #2
Original Research
Sounds Like Branding
· Original study ↗
Methodology
Survey of 1000 Swedes on music's impact in public places
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swedish consumers: 38% share of consumers not returning due to wrong music. Source: Sounds Like Branding (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wrong-music-wont-return
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wrong-music-wont-return" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of consumers not returning due to wrong music for Swedish consumers<br><small>Source: Sounds Like Branding (2026) · <a href="https://lighthousedata.io/data/wrong-music-wont-return" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.