B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4.4%
4.4% -- stock price change for WPP (2017-02-17)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.4%
Unit
Percentage
Data Vintage
2017-02-17
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier B
http://www.adweek.com/agencyspy/unilever-promises-to-cut-its-agency-roster-in-half-and-fire-its-cons… ↗
Source Article
Unilever Promises to Cut Its Agency Roster in Half and Fire Its Consultants
In a call with Bloomberg this morning, Unilever CFO Graeme Pitkethly officially confirmed the conglomerate’s status as the new P&G by promising to run “30 percent fewer ads as part of a cost-cutting drive.”
The Bloomberg writeup focuses on the damage this announcement did to WPP’s stock price: a 4.4…
Original Research
Adweek
· Original study ↗
Methodology
Compared to the previous month's dip.
Segmentation
Industrymarketing
Cite this stat
Plain Text
WPP: 4.4% stock price change. Source: Adweek (2017-02-17). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-stock-dive
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<blockquote cite="https://lighthousedata.io/data/wpp-stock-dive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- stock price change for WPP<br><small>Source: Adweek (2017-02-17) · <a href="https://lighthousedata.io/data/wpp-stock-dive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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