B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,200,000
1,200,000 -- purchase journeys analyzed for WPP Media Momentum research (2025)
WPP Media's proprietary 'Momentum' research includes over 1.2 million purchase journeys.
- over 1.2 million purchase journeys
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,200,000
Unit
Count
Data Vintage
2025
Entity
Sample Size
1,200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wppmedia.com
Primary
Tier A
https://www.wppmedia.com/news/sparkling-talks ↗
Source Article
Sparkling Talks by WPP Media – platforma wiedzy dla marketerów
Inspiraton15th Dec 2025
Sparkling Talks by WPP Media – platforma wiedzy dla marketerów
Sparkling Talks to seria webinarów, podcastów i transmisji live. Mamy ambicję, by był to projekt na długie lata, wyznaczający nowy standard komunikacji z klientami w branży marketingowej. Jest to przestrzeń, w któ…
Original Research
wppmedia.com
· Original study ↗
Methodology
Proprietary quantitative dataset spanning 47 countries, 200+ categories, over 10 years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WPP Media Momentum research: 1,200,000 purchase journeys analyzed. Source: wppmedia.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-momentum-purchase-journeys
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<blockquote cite="https://lighthousedata.io/data/wpp-momentum-purchase-journeys" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,200,000</strong> -- purchase journeys analyzed for WPP Media Momentum research<br><small>Source: wppmedia.com (2025) · <a href="https://lighthousedata.io/data/wpp-momentum-purchase-journeys" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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