B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- campaign performance lift for WPP (2026)
WPP achieved 77% higher performance using a Google Earth AI integration blending physical-world factors with consumer behavior data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP
Primary
Tier B
https://beacon-ads.com/why-use-physical-and-digital-ad-integration-to-win/ ↗
Source Article
Why Use Physical and Digital Ad Integration to Win
Most marketing teams still treat outdoor and digital advertising as two separate budgets with two separate teams. That’s a costly mistake. The case for why use physical and digital ad integration has never been stronger, and 2026 data backs it up with hard numbers. When you combine physical presence…
Original Research
WPP
· Original study ↗
Methodology
Company case study cited by Beacon-ads
Methodology documented
Segmentation
IndustryMedia
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
WPP: 77% campaign performance lift. Source: WPP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-google-earth-ai-77pct-performance
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<blockquote cite="https://lighthousedata.io/data/wpp-google-earth-ai-77pct-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- campaign performance lift for WPP<br><small>Source: WPP (2026) · <a href="https://lighthousedata.io/data/wpp-google-earth-ai-77pct-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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