B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$400,000,000
$400,000,000 -- ai partnership deal value for WPP (2025)
WPP inked a $400 million, 5-year AI partnership deal with Google to embed tools like Gemini and Veo across its network.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$400,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Times
Primary
Tier B
https://dont-feed-the-algorithm.beehiiv.com/p/don-t-feed-the-algorithm-issue-028 ↗
Source Article
Don't Feed The Algorithm: Issue 028
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
This might be the calm before the storm.
We’ve been hinting at something big for a while — but next week, it’s he…
Original Research
Financial Times
· Original study ↗
Methodology
Reported via Financial Times coverage of WPP-Google partnership
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WPP: $400,000,000 ai partnership deal value. Source: Financial Times (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-google-ai-deal-400m
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<blockquote cite="https://lighthousedata.io/data/wpp-google-ai-deal-400m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$400,000,000</strong> -- ai partnership deal value for WPP<br><small>Source: Financial Times (2025) · <a href="https://lighthousedata.io/data/wpp-google-ai-deal-400m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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