B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6
6 -- average member retention duration for worst-performing gyms (2026)
Worst-performing gyms retain members for an average of 6 months according to research by Dr. Paul Bedford tracking 4.5 million members across 4,000 facilities.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6
Unit
Duration Months
Data Vintage
2026
Entity
Sample Size
4,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dr. Paul Bedford (retention research)
Primary
Tier B
https://blog.automatedsalesmachine.com/best-crm-for-gyms-2026/ ↗
Source Article
Best CRM for Gyms and Fitness Studios in 2026 - The Conversion Feed
The best CRM for gyms in 2026 is one that automates lead follow-up, reduces no-shows, and re-engages inactive members — without adding more software to your stack. Most gym-specific platforms handle booking and billing well, but leave the follow-up gap wide open. This guide shows you exactly how to …
Original Research
Dr. Paul Bedford (retention research)
· Original study ↗
Methodology
Tracking of 4.5 million members across 4,000 facilities by Dr. Paul Bedford
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
worst-performing gyms: 6 average member retention duration. Source: Dr. Paul Bedford (retention research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/worst-gyms-retention-6-months
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<blockquote cite="https://lighthousedata.io/data/worst-gyms-retention-6-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- average member retention duration for worst-performing gyms<br><small>Source: Dr. Paul Bedford (retention research) (2026) · <a href="https://lighthousedata.io/data/worst-gyms-retention-6-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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