B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- share of work time spent persuading or convincing others for working Americans (2012)
A survey of over 7,000 working Americans found that they spent 41% of their work time convincing or persuading people to give up something they value for something they offered.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
7,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dan Pink (To Sell Is Human research)
Primary
Tier B
http://businessofsoftware.org/2012/12/dan-pink-to-sell-is-human-the-surprising-truth-about-moving-ot… ↗
Source Article
Dan Pink: To Sell is Human. The surprising truth about moving others
While this was the last talk at Business of Software 2012, we are publishing it first as Dan Pink is just releasing the book - To Sell Is Human: The Surprising Truth About Moving Others – and despite not being published until December 31st it is already a number one bestseller. Nice work Dan.
Like i…
Original Research
Dan Pink (To Sell Is Human research)
· Original study ↗
Methodology
Survey of over 7,000 working Americans cited in Dan Pink's talk/book 'To Sell Is Human'
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
working Americans: 41% share of work time spent persuading or convincing others. Source: Dan Pink (To Sell Is Human research) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/working-americans-time-persuading-41-percent
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<blockquote cite="https://lighthousedata.io/data/working-americans-time-persuading-41-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of work time spent persuading or convincing others for working Americans<br><small>Source: Dan Pink (To Sell Is Human research) (2012) · <a href="https://lighthousedata.io/data/working-americans-time-persuading-41-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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