B
Evidence Grade B
Graded
under review
Safe to Cite
Current
84%
84% -- share finding word of mouth most trustworthy for global consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
allinmotion.com
Primary
Tier C
https://www.allinmotion.com/post/how-to-create-a-great-case-study-video ↗
Source Article
How to Create a Great Case Study Video
Original Research
allinmotion.com
· Original study ↗
Methodology
Blog citing research on word of mouth across 58 countries (likely Nielsen survey)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 84% share finding word of mouth most trustworthy. Source: allinmotion.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/word-of-mouth-trust-84-percent
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<blockquote cite="https://lighthousedata.io/data/word-of-mouth-trust-84-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share finding word of mouth most trustworthy for global consumers<br><small>Source: allinmotion.com (2026) · <a href="https://lighthousedata.io/data/word-of-mouth-trust-84-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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